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About MarketingWithDB

San Francisco Bay Area Digital Media Marketing Consultant Dwight Brisco is devoted towards helping local small businesses establish an online marketing presence. "Without Marketing Exposure, There Is No New Business",quoted Mr. Brisco as he summarizes the problem which affects the survival of most companies. The purpose of marketing is to gain exposure in order to help potentially increase a company's book of business. 


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Can Consumers Find Your Business?
Outbound marketing (television, radio, newspapers, billboards, and phone books) has been replaced by Inbound marketing (squeeze pages, web 2.0, social bookmarking, video, press releases, email marketing, blog comments, and article writing) because they offer methods of tracking the results. Unfortunately, many local small businesses don't understand the process of online marketing and it's benefits, usually they just enter the marketing arena by focuses exclusively on Google Adwords plus running high dollar revolving ad campaigns.

Most small businesses lack the marketing knowledge needed to compete in today's online marketing environment; Due to this lack of knowledge, their company is suffering in gaining more marketing exposure online.  Other companies may be aware of online marketing, but might have had a bad experience with the results.  I believe in transparency and most of the small business websites I visit just by doing a random search, leads me to believe their websites are not having much of an impact on their business.


Gaining online marketing exposure requires a few things in order to become successful:

  • Conducting A Website SEO Analysis
  • Establish Online Marketing Strategy
  • Research Your Local Online Competitors
  • Quality Unique Content
  • Syndicating The Content
  • Tracking Campaign Results
  • Establishing Monthly Marketing Budget

content marketing strategy - content marketing tips - content marketing plan - content marketing advice  

What Is Content Marketing?

Keep in mind, that marketing is a concept in order to gain additional exposure, once the traffic (visitors) reach the website, then it's up to your staff to close the deal!